My Role

I conceptualized the storyline and drafted the video script where our HRs were humanized in the character, Sarah. The script highlighted how the bot lessened the load on humans and produced remarkable results.

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My Approach

The target audience consisted of busy employees with overflowing inboxes. To cut through the noise, the content needed to be swift, highly informative, and engaging. My first task was balancing the client’s heavy information requirements with what actually works for a fast-paced video format.

I decided to humanize both the HR department and the chatbot by introducing a relatable character: "Sarah". Instead of listing product features, I chose to show Sarah’s daily struggles with an overwhelming workload, positioning the chatbot as her ultimate relief.

To maximize engagement for a predominantly Indian audience—who heavily consume fast-paced, humorous regional content on their phones—I injected situational humor into Sarah's struggles. This entertainment element kept the video lighthearted while seamlessly delivering the core message.

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Finally, I introduced the chatbot as the answer to Sarah's and every HR's prayers. Then rolled out the metrics that accompanied this innovation. The video closed with the new feature launch and offered viewers an idea of what to expect from this game-changer.

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The Outcome

This video was launched under an internal campaign and received a positive response from employees with an approx. 70% CTR.