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Creative Copywriting

Great copy doesn't call for attention; it commands it by saying the right thing at the exact moment it matters.

I turn brand strategies into high-impact narratives that people enjoy and remember. Whether I’m scriptwriting for a digital launch, charting real-time marketing campaigns, or leading a team to keep a brand's daily voice sharp, my goal is always the same: capture the heart of the audience and move the needle for the business.

Shopmatic is an e-commerce platform that enables small businesses to create and manage online stores, process payments, and sell products online. I owned the digital content strategy for this brand across the entire marketing funnel, adapting it to appeal to new users and retain mature users by creating social media static posts and videos.

Ruosh is a luxury shoe brand positioned for male shoppers who appreciate fine craftsmanship and high fashion. I joined the account to elevate their digital campaign presence and was quickly fast-tracked to Copy Supervisor. Beyond owning the day-to-day content strategy, I developed high-impact moment-based campaigns and mentored junior writers to elevate the account’s creative output.

Exide Life Insurance was an insurance brand that offered a wide range of savings and protection schemes. The brand sought to offer an everyman appeal with family-oriented, human stories across digital videos and social media campaigns. I enabled this in collaboration with a team of writers utilizing corporate communication videos, digital video ads, social media posts and campaigns, as well as enabling market funnel progression.

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