Shopmatic is an e-commerce platform that enables small businesses to create and manage online stores, process payments, and sell products online.
To drive platform growth, our team took ownership of the entire marketing funnel—guiding users from their first brand interaction through to mature customer advocacy and new feature adoption.
In my role as the Copy Supervisor, I developed the overarching multi-channel digital content roadmap.
Beyond content creation, I collaborated closely with design teams to ensure visual alignment, managed a team of 3 junior copywriters, and partnered with Account Management to ensure every campaign directly moved the needle for our client's business goals.
The brand tone and image aimed to appeal to a younger target audience with crisp, quippy content and colorful visuals on social media.
All conceptualization was geared towards the fun, easy experience that Shopmatic promised; so easy that any hobby or idea could become a revenue stream.
This social media video / reel shows a relatable character converting a simple passion into a money-making opportunity, all thanks to the ease of Shopmatic.
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